Sr. Specialist, SHRM Foundation Digital Marketing

1800 Duke St, Alexandria, VA 22314, USA

Req #935

Wednesday, September 25, 2024

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

S ummary :

TheSr.Specialist,SHRM FoundationDigitalMarketing positionis responsible fordelivering and executingupon SHRM Foundation’s programmatic initiatives through digital channels for awareness, fundraising, brand building and the adoption of SHRM Foundation Programs.

Working in conjunction with the SHRM Foundation Teamandthe SHRM Foundation Brand Marketing Manager,the Sr. Specialist will coordinate with multiple stakeholders to deliver upon key Foundation goals through email campaigns, digital media, digital and print collateral,website updatesand content creation,making sure deployed tactics are relevant,timelyand in line with brand standards.

The Sr. Specialist, SHRM Foundation should havecommanding experience in project management, navigating multiple projects at once, excellent communication skills and the ability to work within a cross-functional team to achieve goals.

Responsibilities :

• ​​Keep the SHRM Foundation website up to date with the most relevant information asnew resourcesbecome available.

• ​Create/prepareprint and digitalcollateral.

• ​Execute brand projects including logos, branded assets, branded event support, digital project support, email marketing creation/writing, copywriting, and integrated marketing campaigns.

• ​Coordinate social media teamto promotekey Foundation initiatives.

• ​Pull,compileand communicate all analytics associated with deployed tactics to better support and inform stakeholders on what works/doesn’twork.

• ​Own brand standards and enforce those standards as a “Branded House” – including state council, chapters, and products.

• ​Draft compelling messaging that delivers clear benefits to external and internal stakeholders and conveys the brand voice.

• ​Deliver on SHRMFoundationbrand on product launch tactics, brand themes and initiatives frominitiallaunch strategy through promotional and post-launch follow up to achieve brand visibility, and new audience introductions of the brand.

• ​Think of out-of-the-box ways to activate against key events, social media, influencers, event/pop-up activations, partnerships,emailand new channels to maximizeinvestor opportunitiesand new revenue opportunities for SHRMFoundation– driving the brand experience across new and existing audiences.

• ​Measure and drive demonstrable business results and ROI through brand building.

• ​Apply great attention to detail with presentation, written and verbal communications skills.

• ​Project management including timelines, cascades, and budgeting.

• ​Other branded communications projects as assigned. ​

Education & Experience Requirements

Education

• Bachelor’s degree or equivalent relevant experience

• 5years of related experience

Ce r tifications

• None

Knowledge, Skills & Abilities

• Strong written and verbal communications skills

• Highly organized with an ability to juggle multiple tasks with competing priorities and meet deadlines

• Ability to work as part of a team with excellent interpersonal skills

• Strong understanding of social and digital media and other channel tactics

• Proficient with Microsoft Office Suite

• Creative, with strong analytical and organizational skills with attention to detail.

• Experience project managing email and paid digital media campaigns.

• Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns,deliverabilityand CAN-SPAM laws.

• Proficientin Marketo.

• Experience with project management, with an ability to multi-task and adhere to tight deadlinesrequired.

• Experience with Google Analytics(GA4)and email reportingrequired.

• Analytical and problem-solving skills forcoming up withideas to increase demand for products and services.

• Demonstrated track record in marketing automation process, tools and techniques, as well as knowledge of data management concepts and best practices.

​ ​ Additional Notes ​

Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonableaccommodations.

• Work isgenerally donesitting, talking,hearingand typing.Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

• Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

• SHRM is a hybrid work environment where we are in the office Tues-Thurs and work from home on Monday and Friday.

#LI-Hybrid

The hiring range for this position is $83,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family 00 - Marketing & Content

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA