Lead, Executive Content

1800 Duke St, Alexandria, VA 22314, USA

Req #777

Thursday, March 28, 2024

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

This position is within SHRM’s Brand and Marketing Division. It will work closely with other Marketing staff to advance SHRM’s positions and engage its members and customers.

Under the direction of the Manager, Executive Content, the Lead, Executive Content will oversee the conception, creation, and delivery of content aimed at elevating SHRM’s influence with senior executives.

In addition, this position will assist the Manager, Executive Content in creating the quarterly People + Strategy journal and the EN:Brief e-newsletter, updating the Executive Network website, and writing and editing for additional SHRM outlets as needed.

SHRM offers a hybrid work schedule—three days per week in our Alexandria, Va., office and two days working remotely.

Responsibilities:

• Create high-value content on a range of people-centric business topics for a discerning audience of business executives.

• Assist the Manager, Executive Content in the development of SHRM’s executive content strategy, including contributing ideas for content and programming.

• Work with Sales, Marketing, and Communications staff to support SHRM strategic initiatives and business objectives.

• Assist the Manager, Executive Content in administering the workflow processes and executive content calendar.

• Use online tools—including Adobe Experience Manager, Marketo, and others—to post content online and create/send a weekly e-newsletter that meets the highest standards of accuracy, clarity, engagement, and adherence to SHRM style guidelines.

• Assist the Manager, Executive Content in the creation and production of each quarterly print edition of People + Strategy, the premier journal for CHROs and HR executives. This includes brainstorming content ideas, collaborating with outside contributors, editing content, posting articles on SHRM’s Executive Network (EN) website and producing the digital edition of the journal.

• Assist the Manager, Executive Content in the creation and production of the EN:Brief newsletter, which includes identifying appropriate content/sources, posting articles online and creating research charts/summaries.

• Write occasional content for various other SHRM publications as time allows.

• Stay abreast of business trends, news and topics that are relevant to executives.

• Occasional travel as needed to cover SHRM conferences and other HR- or executive-related conferences and to report articles.

• Other duties as assigned.

Education & Experience Requirements:

• Bachelor's degree in Journalism, Communications, Business, or a related field.

• Eight years of writing and editing experience, preferably for business publications.

• Familiarity with content marketing best practices in a B2B environment.

• Experience working with Sales, Marketing and Communications professionals to advance critical organizational goals.

• Digital production experience, proficiency in Microsoft Office tools and experience with content management systems.

• Experience working with a wide range of multimedia and social media elements.

• Experience creating and managing schedules and managing editorial production, preferably e-newsletters.

Knowledge, Skills & Abilities:

• Strong writing skills with the ability to craft clear, concise, and engaging content that resonates with a diverse audience of HR leaders and business decision-makers.

• Passion for storytelling, curiosity about business topics, and a desire to stay informed about industry trends and developments.

• Creativity and a willingness to take on and develop new projects.

• A strong grasp of content marketing fundamentals and B2B sales funnels.

• Familiarity with digital media tools, content management systems (Adobe Experience Manager preferred) and basic multimedia storytelling techniques.

• Excellent communication skills, both written and verbal, with the ability to collaborate effectively in a fast-paced, deadline-driven environment.

• Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage multiple projects simultaneously.

• Comfortable navigating ambiguity and adapting to shifting priorities.

• Demonstrated proficiency in successful project management.

• Proficiency in Microsoft Excel, Word, and PowerPoint; experience with design tools like Adobe Creative Suite is advantageous.

Physical Requirements:

• Capable of performing essential duties with reasonable accommodations.

• Work involves sitting, talking, hearing, and typing, with visual acuity required for keyboard usage, data analysis, and computer terminal operation.

• Occasional light lifting may be necessary.

Work Environment:

• Work is primarily conducted in a professional office setting, utilizing standard office equipment.

• Expected office presence of 3 days per week (Tuesday - Thursday in-office; Monday and Friday remote).

• Expected travel is 0-10% of the time.

#LI-Hybrid

The hiring range for this position is $102,000 to $112,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family Editorial

• Job Function Performance Marketing & Comm

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA