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SHRM Sr. Instructional Designer in Alexandria, Virginia

Sr. Instructional Designer

1800 Duke St, Alexandria, VA 22314, USA

Req #429

Wednesday, July 13, 2022

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Senior Instructional Designer is responsible for the development of SHRM’s eLearning and instructor-led seminar product portfolio directed to both organizations and HR professionals. These products help HR professionals develop their skills, competencies, and in turn, support the advancement of the HR profession. In this capacity, the Senior Instructional Designer conducts analyses and audits to assess customer needs and designs, develops and enhances new and existing education programs. Using instructional design methodologies and adult learning principles, the Senior Instructional Designer leads the development of eLearning, virtual, classroom, and blended programs for both domestic and global audiences.

Position Description

  • Design and develop new education programs and products including materials to support eLearning, instructor-led seminars, virtual Instructor-led seminars, and blended learning opportunities.

  • Create project plans including summary, content outline, design approach, and timeline.

  • Design and develop appropriate discussions, activities, and interactive concepts to enhance learning.

  • Collaborate with internal stakeholders regarding program features, overview, outline, and learning objectives for marketing and pricing purposes.

  • Interview Subject Matter Experts (SMEs) during the analysis and development lifecycle for their input and review.

  • Conduct annual audits of learning products to determine necessary updates. Redesigns and updates current programs to reflect new laws and changes in the workplace. Informs appropriate departments of new features/content for inclusion in brochures and advertising materials.

  • Make recommendations on how our programs can be tailored to provide custom solutions for corporate clients.

  • Research current and emerging learning and development trends and technologies to stay current in the field of instructional design.

  • Use learner, SME, and peer feedback to improve course effectiveness.

  • Apply adult learning principles, theories, and practices when designing and developing content, to ensure adult learners are engaged, retain content, and implement what they learned to improve their own, and their organization’s performance.

  • Coach and mentor junior designers/specialists.

  • Other duties as assigned.

Position Qualifications

  • Required

  • Bachelor’s degree in Education, or a related field.

  • 5 years of experience designing Virtual Instructor-Led, Web-Based Asynchronous, and Classroom Instructor-Led Training.

  • Proficient with Microsoft Office Word and Excel for analysis and design documents, PowerPoint for Seminar development.

  • Proficient with Adobe Creative Suite for graphics editing.

  • Proficient with Articulate Storyline and Rise (or other eLearning authoring tools) for eLearning development.

  • Strong attention to detail.

  • Ability to effectively listen, understand business requirements and translate them into products.

  • Team player with a strong work ethic and collaboration skills.

  • Effective written and oral communication skills

  • Preferred

  • Master’s degree in Instructional Design, Education, Educational/Instructional Technology, or a related field.

  • Experience in developing education programs for private or public-sector organizations; Practical knowledge or hands-on experience in Human Resources

  • Experience with Content Management Systems (CMS) or Learning Content Management Systems (LCMS) migration and management is a plus.

  • Proficient in executing all stages of the instructional design process - analysis, design, development, implementation, and evaluation - with an emphasis on new development and redesign.

  • Ability to design and develop experiential and transformational content for a variety of delivery methods including classroom, eLearning, and virtual synchronous (via virtual delivery platforms).


  • SHRM-CP/SHRM-SCP preferred.

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

  • Travel Required: Occasional 0-10%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Instructional Design

  • Job Function SHRM Products & Services

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA