SHRM Specialist, Event Experience in Alexandria, Virginia
The Communications Department is responsible for informing all of SHRM’s audiences on SHRM’s thought leadership, mission and activities in a positive, consistent and credible manner. The Communications Department is also responsible for publicly protecting and defending SHRM’s reputation and brand. Typically, this means working directly with news organizations and journalists responsible for producing the news and features in mass media. In other instances, it means utilizes social media to exchange information about SHRM directly with the press, key audiences and influencers. The Communications Department encompasses Brand, Event Experience, Social Media Engagement and Corporate Communications. The collective team engages in a variety of work related to managing SHRM’s reputation and brand image among SHRM’s members as well as elevating the reputation to business leaders and policy makers on a broader, global scale.
The Specialist, Event Experience is responsible for supporting the development of immersive event experiences and integrated campaigns at SHRM’s in-person and virtual events as well as marquee brand campaigns. Using a strong understanding of events, conferences and meetings, and/or experiential marketing industries, strong communication skills and having a successful track record detailing attendee experience and journey, the Specialist builds relationships and works collaboratively across departments.
Supports SHRM’s event series including Annual Conference and Exposition, Advocacy@Work, Talent, Inclusion, People Analytics, and others throughout the year.
Works cross-functionally and partners with colleagues on event and campaign strategies, the consumer journey, alignment to event and/or SHRM brand and campaigns, promotion, activation and execution.
Acts as project manager of programs/initiatives/campaigns and associated creative deliverables, timelines, and budgets, including maintaining internal and external partnerships and vendor relationships. Ensures event deliverables are on time and on budget.
Collaborates with SHRM events, marketing, and market research teams to ensure our events are surpassing attendee and revenue goals, exceeding attendee expectations, and reaching intended and new audiences.
Drafts event communications including, but not limited, to emails, social media, talking points, scripts and related content for SHRM’s event series.
Participates in bringing the theme, vision, look and feel to life at each and every SHRM event and understands big picture and organizational mission and goals.
Other duties and projects as assigned.
Bachelor’s degree in Public Relations, Marketing, Communications, Journalism or related field.
3 years of related experience in a similar work environment, such as a PR or marketing agency or in-house for large brand(s).
Demonstrated ability to build relationships both internally and externally.
Strong project management skills and history of success.
Solid written and verbal communication skills with ability to clearly articulate a story or idea to internal or external audiences.
Exemplary judgment, organization, and attention to detail.
Creativity and intellectual curiosity especially as it relates to traditional and nontraditional events and associated trends.
Demonstrated collaboration skills.
Demonstrated ability to multi-task and meet critical deadlines.
Demonstrated ability to interact with all levels within an organization and display strong customer service skills, diplomacy, and tact.
Proficiency in Microsoft Office suite of applications
Let us know if you also have:
Event/experiential marketing experience.
Self-starter and entrepreneurial spirit and track record of showcasing initiative and ownership of work.
Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. Visual acuity requirements include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. This job requires occasional travel 0-10%.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).
Job Locations US-VA-Alexandria
Job ID 2020-1451