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SHRM’s Veteran Commitment

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SHRM Specialist, Brand Management in Alexandria, Virginia

Specialist, Brand Management

1800 Duke St, Alexandria, VA 22314, USA

Req #717

Monday, December 11, 2023

SHRM creates better workplaces where employers and employees thrive together. As the voice of all things works, workers, and the workplace, SHRM is the foremost expert, convener, and thought leader on issues impacting today’s evolving workplaces. With nearly 325,000 members in 165 countries, SHRM impacts the lives of more than 235 million workers and families globally.


The Specialist, Brand Management is a core member of the SHRM brand team with responsibilities to support a wide range of projects to align and amplify SHRM’s brand awareness and reputation including brand architecture, integrated campaigns, brand activations and local chapter engagement. The Specialist should have an understanding of the role brand and marketing play in driving overall business goals and the functions that support those goals. Strategic thinking, strong organizational skills and the ability to optimize results through understanding performance metrics are key.


  • Support the SHRM brand on campaign launch tactics, brand themes and initiatives from initial launch strategy through promotional and post-launch follow up to achieve brand visibility.

  • Contribute to brand efforts across the SHRM “Branded House” – products, events, state councils, chapters and various business units – to ensure consistency and alignment to strengthen brand awareness.

  • Draft compelling messaging that delivers clear benefits to external and internal stakeholders and conveys brand voice.

  • Create/prepare communications and execute brand projects and deliverables including but not limited to logos, branded assets, branded event support and integrated marketing campaigns.

  • In partnership with the Business Insights team, ensures timely collection of metrics and reporting to compile campaign performance reports and uses reports to provide recommendations for campaign optimization.

  • Work collaboratively across the organization to identify areas of opportunity to better drive brand awareness and affinity.

  • Other brand management projects as assigned.

Education & Experience Requirements

  • Bachelor’s degree or equivalent experience and training in lieu of degree.

  • At least 3 years of experience in a related field, preferably with experience in building and activating brand campaigns, brand promotions and stunts and partnering with PR/communications teams on earned media opportunities.

Knowledge, Skills & Abilities

  • Strong written and verbal communication skills.

  • Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.

  • Strong project management skills and attention to detail.

  • Ability to work as part of a team with excellent interpersonal skills.

  • Proficient with Microsoft Office Suite.

Additional Notes

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

  • Travel is required 0-10% of the time.

The hiring range for this position is $70,000 to $91,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Job Function Performance Marketing & Comm

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA