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SHRM Senior Specialist, Marketing Audience Campaigns in Alexandria, Virginia

Senior Specialist, Marketing Audience Campaigns

1800 Duke St, Alexandria, VA 22314, USA

Req #145

Tuesday, April 20, 2021

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

SHRM is looking for a multi-disciplinary marketing processional to join its audience marketing team to support our events and products. A full-stack marketer with a track record of driving high-performing marketing campaigns and tactics from ideation through distribution. Reporting to the Manager, Audience Marketing, this role will bring marketing strategies to life by producing campaign assets, driving go-to-market tactics, and optimize campaign performance.

Your Day:

  • Be a storyteller, leveraging strong copywriting skills and an innate ability to convey value, to drive engagement from targeted audience segments.

  • Create customized marketing and collateral materials from the basis of existing brand and creative assets.

  • Leverage demand generation best practices to optimize messaging and campaign assets across the full buyers’ journey.

  • Drive the planning and distribution of campaign assets via a variety of channels, including email, direct mail, collateral and digital advertising.

  • Monitor, analyze, and report on campaign performance.

Must Haves:

  • Bachelor’s degree or equivalent relevant experience is required.

  • At least 5 years of experiencein a campaign marketing role.

  • Ability to translate complex and technical subject matter into messaging that resonates with leaders of enterprise-tier organizations.

  • Strong writing skills and experience producing effective campaign copy.

  • Excellent eye for design, with the skills necessary to produce and modify visual assets and document layouts via the Adobe Creative Suite.

  • Hands-on experience designing and executing complex email campaigns to a large audience via a major marketing automation platform (Marketo, Pardot, Elouqa, etc.).

  • The ability to code for email highly preferred.

  • Experience working cross-functionally and interact with senior stakeholders.

  • Proven project management skills in a fast-paced, unstructured environment.

  • Innovative and inquisitive, with a fail-fast mindset.

  • Candidates must have a proven commitment to SHRM's six Guiding Principles:

  • Bold Purpose

  • Excellence & Accountability

  • Flexibility & Agility

  • Smart & Curious

  • Collaborative Openness

  • Push Back to Move Forward

Physical Requirements

  • Work is generally performed sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in an office and routinely uses standard office equipment. The role is based in the Alexandria, VA headquarters of SHRM. It may require the maintenance of home office and proximity to an airport for work related travel.

  • Travel Required: Moderate 20-30%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Pay Type Salary

Apply Now

  • 1800 Duke St, Alexandria, VA 22314, USA
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