SHRM Manager, Marketing Technology in Alexandria, Virginia
Manager, Marketing Technology
1800 Duke St, Alexandria, VA 22314, USA
Thursday, May 20, 2021
At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.
The Manager, Marketing Technology is responsible for developing, maintaining and enhancing a framework for and effectiveness of marketing technologies in order to increase ROI across all product lines. This position will ensure integrations across all marketing digital platforms are adhering to a consistent architecture; will work with marketing team to lead testing and optimization of marketing concepts; will stay current with releases for marketing automation and CDP platforms and will recommend any new technologies that could aid in more effective marketing processes. This position will also serve as the internal marketing technology subject matter expert and facilitate, promote, and support a test-and-learn culture.
Responsible for staying current on new marketing technology-related releases, training team on new technologies, such as marketing automation, web personalization and serves as internal subject matter expert for the organization.
Identify opportunities to improve marketing automation programs to increase effectiveness, including audience segmentation, personalization.
Support web and email personalization technologies by driving use case development to improve member experience across different channels.
Serves as Marketing Department liaison with the Technology Department.
Design and develop scalable middleware applications to complete system integration gaps.
Work with the marketing team to maintain consistent campaign tagging and cross-channel tracking.
Work with the business intelligence team to develop marketing dashboards and a structure for attribution models.
Develop and implement, within existing technologies or new technologies, a cross-channel campaign management architecture.
Drive technology development and optimization of marketing processes, systems, and infrastructure to enable the marketing team to scale.
Conduct multivariate and A/B concept and creative testing in collaboration with marketing team.
Partner with Business Intelligence team to ensure correct tracking codes are installed and tracking appropriate metrics.
Bachelor’s degree or equivalent relevant experience
5-7 years in marketing technology, digital marketing or technology role required. Proven experience in implementing and maintaining marketing technologies. Working knowledge of SQL, SAS, web analytics tools (Google Analytics/etc.), and MS Office Suite of products, including advanced-level skill with Excel. Project management experience, including ability to work on multiple projects.
Experience with marketing automation platform like Marketo.
Strong project management skills.
Strong analytical background with intellectual curiosity and openness.
Strong business, marketing and information systems acumen.
Excellent Excel and SQL skills, strong understanding of relational database structures.
Expert knowledge of marketing automation platforms, such as Marketo, email best practices including targeted lists, subject lines, messaging and deliverability.
Knowledge of using content marketing to drive customer acquisition.
Knowledge of Google Analytics and APIs including event and e-commerce tagging.
Knowledge of marketing and technology platforms: Salesforce, Netsuite, Interaction Studio, Google Marketing Platform including GA360, Tag Manager and Optimize.
Candidates must have a proven commitment to SHRM's six Guiding Principles:
Excellence & Accountability
Flexibility & Agility
Smart & Curious
Push Back to Move Forward
Let Us Know If You Have:
Working experience with personalization technologies like Salesforce Interaction Studio (formally Evergage)
Exposure to predictive analytics and machine learning based recommendations
Marketo Certified Professional (Preferred)
Google Analytics Certified (Preferred)
Must be able to perform essential duties satisfactorily with reasonable accommodations.
Work is generally done sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Work is regularly performed in a professional office environment and routinely uses standard office equipment.
Travel Required: Occasional 0-10%
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Job Family Technology - IT Analyst
Pay Type Salary
- 1800 Duke St, Alexandria, VA 22314, USA