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SHRM’s Veteran Commitment

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SHRM Manager, eCommerce in Alexandria, Virginia

Manager, eCommerce

1800 Duke St, Alexandria, VA 22314, USA

Req #689

Monday, October 23, 2023

SHRM creates better workplaces where employers and employees thrive together. As the voice of all things works, workers, and the workplace, SHRM is the foremost expert, convener, and thought leader on issues impacting today’s evolving workplaces. With nearly 325,000 members in 165 countries, SHRM impacts the lives of more than 235 million workers and families globally.


The Manager, eCommerce, is responsible for overseeing the implementation and execution of SHRM's eCommerce strategy. This role requires a seasoned professional with experience in Adobe Commerce or Magento, who will lead a team focused on optimizing the SHRMStore's functionality and performance. The Manager, eCommerce will collaborate cross-functionally to drive all aspects of the eCommerce business, with a strong emphasis on enhancing the customer experience, increasing product visibility, and maximizing revenue. The ideal candidate should possess project management skills, a deep understanding of eCommerce and digital platforms, and a solid knowledge of data analytics.


  • Strategy Development: Collaborate with the senior leadership team to develop and implement SHRM's eCommerce strategy, aligning it with the organization's overall goals and objectives.

  • Team Leadership: Lead and manage a team responsible for executing the eCommerce strategy, ensuring team members have clear goals, resources, and support to achieve objectives.

  • SHRMStore Optimization: Continuously analyze test and site data and improve the functionality and performance of the SHRMStore, leveraging Adobe Commerce or Magento to enhance the online shopping experience and increase conversion rates.

  • Cross-Functional Collaboration: Work closely with other teams, including Marketing, Product Management, IT, and Customer Service, to align eCommerce initiatives with broader organizational objectives and drive seamless integration.

  • Customer Experience Enhancement: Implement strategies and initiatives to improve the customer journey, including website navigation, search functionality, product recommendations, and personalized content.

  • Revenue Generation: Develop and execute revenue growth strategies, including pricing optimization, promotional campaigns, and cross-selling opportunities, to maximize sales and meet revenue targets.

  • Data Analysis: Utilize data analytics tools and platforms to gather insights, monitor key performance indicators (KPIs), identify trends, and make data-driven decisions to improve eCommerce performance and traffic acquisition.

  • Budgeting & Planning:Develop and manage the full profit and loss for SHRM’s eCommerce business, in partnership with the Director.

  • Project Management: Manage eCommerce projects from initiation to completion, ensuring adherence to timelines, budgets, and quality standards, while effectively coordinating resources and stakeholders.

  • Training and Governance:Develop business processes ensuring high levels of quality, efficiency, and responsiveness;create and maintain eCommerce standard operating procedures (SOPs) and training resources and facilitatetraining for product owners across SHRM.

  • Industry Knowledge: Stay updated on the latest eCommerce trends, best practices, and emerging technologies, and proactively apply this knowledge to enhance SHRM's eCommerce capabilities.

Education & Work Requirements

  • Bachelor’s degree in business, Marketing, or a related field (advanced degree preferred).

  • Minimum of 3 years of experience in eCommerce management or a similar role.

  • Proven experience with any major eCommerce platform such as Demandware, ATG, WebSphere Commerce, Magento or similar tool required, including setup, configuration, and customization. Adobe/Magento Commerce cloud preferred.

  • Experience with NetSuite preferred.

  • Experience working with major team collaboration or equivalent project management tools such as Confluence, JIRA, or MS Project.

  • Experience in business-to-business (B2B) and business-to-consumer (B2C) digital commerce.

  • Experience driving decisions using web analytics, online consumer insights, and behavioral trends.

  • Proven success in developing and managing project plans, managing ongoing risks and issues, driving, and managing project scope, and providing executive level status updates.

  • Demonstrated success serving as liaison between business units and technology teams.


  • PMP certification preferred.

  • SCRUM certification a plus.

Knowledge, Skills & Abilities

  • Strong understanding of eCommerce and digital platforms, including website design, customer experience, and conversion rate optimization (CRO).

  • Proficiency in project management methodologies and tools, with a track record of successfully managing multiple projects simultaneously.

  • Excellent organizational and project management skills, including time management, attention to detail, multitasking, and prioritization.

  • Data-driven mindset with a solid understanding of data analytics and reporting tools to measure performance, identify trends, and drive improvements.

  • Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.

  • Strong communication and collaboration abilities, with the capacity to work effectively across cross-functional teams and stakeholders.

  • Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.

  • Skill in developing and delivering organizational-level training.

  • Strong understanding of development life cycles, testing, implementation, systems administration, and post-implementation support processes.

  • Working knowledge of digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies.

  • Working knowledge of industry standards such as responsive websites, search engine optimizations and web compliance guidelines preferred.

  • Familiarity with the HR industry or membership-based organizations is a plus.

Physical Requirements

  • Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

  • May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand, and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information.

  • Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Work environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

This job requires occasional travel 0-10%.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Digital Products & Partnerships

  • Job Function Business Development & Support Functions

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA