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SHRM Director, Market Research in Alexandria, Virginia


The Market Research department within the Knowledge Development division of the Society for Human Resource Management (SHRM) is the principal purveyor of consumer insights for all stakeholders and business units. The Market Research department is a multidisciplinary team consisting of data scientists, statisticians, and market research analysts.

The Director – Market Research (D-MR) will oversee and manage consumer insights activities in support of all SHRM business units and stakeholders. The D-MR will provide direct technical leadership in all market analysis activities including business insights for product development, refinement, and branding purposes. The Market Research department within the Knowledge Development division of the Society for Human Resource Management (SHRM) is a key purveyor of consumer insights (excluding website) for all stakeholders and business units. The Market Research department is a multidisciplinary team consisting of data scientists, statisticians, and market research analysts. Working closely with colleagues in Marketing, Communications and Product, the D-MR will manage a unit that provides swift intelligence and data that drives revenue growth and higher engagement.


Your Day:

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Leads development and execution of the consumer insights plan for the Acquisition and Customer marketing teams.

  • Manages measurement for Acquisition Direct Mail and email, Display advertising, online video and customer communications. Develops test plans, captures and analyzes data, and works with marketing teams to implement findings.

  • Utilizes various research methodologies to uncover underserved needs directly with internal clients to understand marketing research requirements.

  • Designs and implements qualitative research projects including focus groups, ethnographies, in-depth interviews and other forms of customer feedback sources.

  • Develops surveys for quantitative research projects; analyzes and interprets results utilizing knowledge of statistical concepts and specific business challenges to be addressed.

  • Maintains and improves the ongoing concept testing process for new product ideas being developed across all innovation streams.

  • Organizes and presents findings regarding consumer research, such as customer preferences, customer feedback, and market penetration. Makes recommendations based on research to address issues.

  • Maintains a body of intelligence through a variety of methodologies, research, internal and external databases, competitive intelligence and market intelligence.


Must Haves:

  • Bachelor’s degree.

  • 10+ years’ experience in a consumer-centric marketing team working with qualitative marketing insights and research.

  • Expertise in primary, secondary, and database analysis research methodologies.

  • Experience with R, Qualtrics, SPSS or SAS statistical program.

  • Strong quantitative analysis, problem-solving, and project management skills.

  • Possess a willingness to develop self in both primary and secondary research approaches.

  • Strong data sciences and data journalism background.

  • Strong communication skills presenting insights and recommendations with our team.

  • Ability to use research as a tool in decision making.

  • Proven experience in managing business partners that provide call center support.

  • Experience building metrics-driven customer support processes and experience in leveraging data to inform business decisions.

  • Evidence of building innovative, game-changing strategies that result in measurable improvements in customer support and new customer acquisition, retention, upsell and cross sell.

  • Analytical and data-driven approach to solving business problems.

  • Experience managing to a set of KPIs, reporting on performance, and devising strategies and tactics for improvement.

  • Demonstrated ability to produce results within a team environment, to develop productive working relationships at all levels of the organization and to appropriately challenge or influence decisions.

  • Excellent customer focus and professionalism.

  • Authenticity and impeccable integrity, possessing personal and professional values consistent with SHRM’s guiding principles, purpose, mission and vision.

  • Smart and curious problem solving -- with a passion for using experimentation and learning to create competitive advantage.

  • Highly motivated, high energy, “must-win” approach.

  • Team player with strong skills in the areas of leadership, motivation, relationship building, and communications.

  • A “player/coach” manager who is unafraid to roll up his/her sleeves to get the job done.

  • Savvy leader with exceptional bandwidth who can navigate a high growth, rapidly changing organization.

  • Focused on accountability while maintaining flexibility and agility.

Let us know if you also have:

  • Advanced business degree preferred.

Physical Demands

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. This job requires moderate travel 20-30%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

Job Locations US-VA-Alexandria

Job ID 2020-1460

Category Market Research