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SHRM Director, Digital Transformation in Alexandria, Virginia

Director, Digital Transformation

1800 Duke St, Alexandria, VA 22314, USA

Req #781

Tuesday, April 2, 2024

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.


The Director, Digital Transformation, will lead SHRM through a pivotal shift towards digital-first solutions, optimizing our processes, and enhancing our competitive edge in the market. This role will spearhead the management of our digital transformation portfolio. With a strategic mindset and a passion for innovation, the successful candidate will be responsible for leading our large-scale customer experience technology implementation that aligns with SHRM’s goals, improves efficiency, and delivers exceptional value to our members and customers.


  • Lead and execute a company-wide digital transformation strategy that incorporates marketing, sales, and customer experience technologies s to meet current and future business needs.

  • Lead cross-functional teams in the design, development, and deployment of digital tools and processes, ensuring seamless integration and minimal disruption to business operations.

  • Champion the adoption of digital solutions across the organization, providing leadership and support to ensure all team members are equipped to utilize new technologies effectively.

  • Collaborate with external system integrator(s), IT, marketing, sales, and other departments to ensure the digital strategy complements all areas of the business, enhancing overall performance and customer satisfaction.

  • Oversee the digital project portfolio, prioritizing initiatives based on business impact and ensuring timely and on-budget delivery.

  • Stay abreast of emerging digital trends and technologies, continuously assessing their potential to drive business improvement and competitive advantage.

  • Foster a culture of innovation, encouraging creativity and experimentation in the pursuit of digital excellence.

  • Establish metrics and KPIs to measure the effectiveness of digital initiatives, using data to drive decision-making and continuous improvement.

Education & Experience Requirements

  • Minimum of 10 years’ experience in digital transformation and portfolio management with a proven track record of leading successful digital change initiatives.

  • Bachelor’s degree in business, IT, or a related field; an MBA or relevant postgraduate degree preferred.

  • Strong leadership skills, with experience managing cross-functional technical teams and projects in a complex organizational environment.

  • Experience with digital transformation frameworks, methodologies, and best practices.

  • Proven expertise in change management, including the ability to effectively communicate the need for change, manage resistance, and facilitate a smooth transition to new processes and technologies.

  • Provenability to lead and inspire diverse, cross-collaborative teams comprised of employees, contractors, and consultants.



· Adobe Experience Cloud

Knowledge, Skills & Abilities

  • Deep understanding of current and emerging digital technologies, specifically Adobe Experience Cloud, and their application in a business context.

  • Leading and managing large-scale, complex technology implementation portfolios.

  • Exceptional strategic thinking, problem-solving, and analytical skills.

  • An innovative mindset with the ability to adapt to emerging technologies and industry best practices.

  • Strong business acumen and a deep understanding of various industry verticals, with the ability to align digital transformation initiatives with overarching business goals and strategies.

  • Excellent communication and stakeholder management abilities, with the skill to articulate a clear vision for digital transformation and engage all levels of the organization.

  • The ability to thrive in a fast-paced, constantly evolving digital landscape, with a willingness to embrace and drive change proactively.

  • Proficiency in data analytics and a strong focus on data-driven decision-making.

Additional Notes

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

  • Expected travel is 0-10% of the time.


The hiring range for this position is $150,000 to $195,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Technology - General

  • Job Function Differentiated Pay

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA